Specialised Squarespace websites and branding for small businesses with big ideas
it’s NOW
or never
let your
work be seen
make your
dream real
or never is a specialised boutique studio in Zurich creating custom Squarespace websites, Squarespace shops and branding for small businesses around the world. We keep things simple, honest and beautiful – so your online presence finally feels like you.
What time is it?
It is NOW or never.
*
What time is it? It is NOW or never. *
If not now – then when?
You have probably had “new website” on your list for a while. Maybe your current site feels outdated, maybe you have never had one. Either way, you want a small business website that looks like you, works on mobile and can grow with your ideas.
We help you move:
from “one day” to a live Squarespace website
from loose visuals to a clear branding and logo design
from scattered efforts to one website and branding package that actually gets finished.
What we do
We help businesses, studios and places show up clearly online. From Squarespace websites and shops to branding and logo design and complete website and branding packages, we keep the process simple – so you can focus on the work you actually want to do.
-
Squarespace Websites and Shops
We design Squarespace websites that feel tailored, not templated. Clear structure, strong content and layouts that are easy to update. When needed, we also set up Squarespace shops for products, vouchers and services, so your site can sell while you work.
-
Branding and Logo Design
We create branding and logo design that does more than sit on a file. Practical visual identities, ready for real life – from your website and social channels to simple print pieces.
-
Website and Branding Packages
If you want to launch or relaunch everything in one go, our website and branding packages combine branding, Squarespace website design and key modules. One process, one small team, one clear result.
Industries we know well
We focus on a small number of industries where Squarespace websites perform particularly well.
Hospitality & vacation rentals
Restaurants & bars
Coaching, yoga & wellness
Real estate & property
Local businesses & creatives
Each industry has its own page with examples, recommendations, and a dedicated FAQ—so you can quickly see what matters most in your context.
Why people choose or never
-
We focus on Squarespace website design rather than every platform under the sun. That means we know how to get the most out of Squarespace websites for your type of business.
-
Your site should be something you can actually use. We build small business websites that you can edit yourself – from text and images to simple pages and products.
-
Because we also offer branding and logo design, we can keep your visual identity and Squarespace website aligned, from first sketch to launch.
-
No drama, no confusing jargon. Just a clear sequence of steps, honest timelines and a studio that treats your project like it matters.
Selected work
A few examples of Squarespace websites, shops and branding projects for hospitality, restaurants, coaches, real estate and local creatives.
Stay in touch
Sometimes you are not ready to start a project yet – but you still want ideas. You can join our list for occasional notes on Squarespace websites, branding, launches and small business life.