Branding and logo design: it is time to look as good as you are
or never is a boutique branding and logo design studio in Zurich, creating visual identities for small businesses in hospitality, restaurants, coaching, real estate and creative fields. We design logos, colour palettes, typography systems and brand guidelines that are beautiful and practical – ready for your website, your social channels and your first set of business cards. No overthinking, no fifty-page brand books. Just clear, stylish branding that helps your business look the way it deserves to.
Branding and logo design services
Whether you need a logo to get started or a full visual identity to relaunch your business, we keep our branding services clear and straightforward.
Logo Design
A custom logo for your business – designed with care, delivered ready for web and print.
Starting from CHF 1’200
What is included:
A meaningful design concept based on your business, your market and your goals
Up to two design proposals to choose from
Logo colour and font concept
One revision loop
Final logo files for print and online use
Best for new businesses, founders and small teams that need a professional logo as a strong starting point.
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Brand Essentials
A practical visual identity for businesses that want to show up with a clear, consistent look from day one.
Starting from CHF 2’300
What is included:
Everything in Logo Design
Colour palette definition
Typography system
Simple brand guidelines showing how everything works together on your website, social channels and key print pieces
Designed for small businesses, studios and places that are ready to look consistent across their website, social media and basic materials – without a full corporate identity process.
Brand Pro
A deeper brand identity for businesses with more complex needs, multiple audiences or bigger ambitions.
Starting from CHF 3’900
What it can include:
Everything in Brand Essentials
Extended brand guidelines
Business card design
Brand photography direction
Often the right choice for hospitality businesses, restaurants, real estate agencies and growing companies that need a strong visual system across multiple touchpoints.
All prices exclude VAT. Font licences, stock photography, print production, photography and content creation are not included.
What every branding project includes
No matter the package, every branding project with us starts from the same foundations:
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to understand your business, your audience and your goals.
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we look at what works in your space and what does not.
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not just a pretty logo, but a thought-through direction.
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your feedback shapes the final result.
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organised, labelled and ready to use.
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so it works consistently across your website and channels.
Need a website as well?
A new brand without a website is only half the story. If you are planning to launch or relaunch your online presence alongside your branding, our website and branding packages combine everything into one process.
Branding and logo design
Squarespace website design
Key modules such as visuals, search engine work or training
One process, one team, one clear result.
Naming and brand story
The way you name your business can make all the difference. Our Naming and Brand Story Intensive is a focused process to find the right name, define your positioning and shape a brand story that feels true.
What is included:
A deep dive into your business, your market and what makes you different
Internal research and brainstorming
Up to three naming routes with suggestions
Basic trademark and web availability research
Finalisation of your business name
This can be a standalone service or the first step in a full branding and website project.
Timelines and process
Logo Design projects usually take around two to four weeks. Brand Essentials and Brand Pro projects typically take between three and six weeks, depending on scope and how many applications we design. For naming and combined packages, we agree on a custom timeline before we start.
Our process:
Briefing – We talk about your business, your audience and what you want your brand to communicate. Together we define the right scope.
Concept and design – We develop your brand concept, present design proposals and refine based on your feedback.
Finalisation and handover – We deliver all files, guidelines and a short walkthrough so you know how to use your new branding with confidence.
Frequently asked questions
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No, you do not need a full identity in place. What you do need is a starting point – that can be an existing brand we can refine, or a new brand we create together with our Brand Essentials package. We will not build a website around a logo you do not like, because your website should feel aligned with where your brand is going, not where it used to be.
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That works. We can modernise, refine or extend your existing logo and visual identity instead of starting from scratch. We will look at what you have and recommend what makes sense.
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Yes. If your branding still feels right, we use it as the base for your new Squarespace website and make sure everything is aligned and consistent across all pages.
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You receive your logo in all standard formats for web and print (PNG, SVG, PDF), your colour codes, your font information and – depending on the package – a brand guidelines document that shows how everything works together.
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Logo Design starts from CHF 1'200, Brand Essentials from CHF 2'300 and Brand Pro from CHF 3'900. For combined website and branding packages, we send a clear proposal with scope, price and payment structure after an initial conversation.
All prices exclude VAT. Font licences, stock photography, print production, photography and content creation are not included.
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Yes. Business card design is included in Brand Pro and can be added to any other package. Additional print materials such as menus, signage, stationery or presentation templates can be designed as a separate project.
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Yes. Our Naming and Brand Story Intensive is a focused process to define your name, positioning and brand story. It can be a standalone service or part of a website and branding package.
See our projects
Before you decide, you can see how our branding and logo design looks in real projects.
Logo design
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Brand identities
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Beautiful things make people happy
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Branding that works!
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Logo design ✳︎ Brand identities ✳︎ Beautiful things make people happy ✳︎ Branding that works! ✳︎
You do not need a sixty-page brand book to look professional. You need a clear visual identity, a small team that understands your business and branding that is ready to use – on your website, on your phone and out in the world.
Next: website and branding packages
If you want to combine branding and a Squarespace website into one project, our packages bring everything together.